Culturally Inclined Flatiron/NoMad

The Flatiron and North of Madison (“NoMAD”) neighborhoods are undergoing a remarkable transformation.  Hence, evolving before our very eyes into vibrant hubs of culture, luxury, and innovation before our eyes. As we witness the changing landscape, let’s explore some exciting developments shaping our community’s identity.  From architectural marvels to cultural exhibits and the burgeoning hospitality scene.  Our neighborhood is undergoing a transformation that promises to elevate our urban experience.  This includes exciting news! The area’s namesake, the Flatiron Building, is transforming from apartments to condos.  Adding a new luxurious dimension to the neighborhood’s residential landscape. 

New Neighborhood Gems

  • Flatiron Bathhouse (14 West 22nd Street): Step into a realm of relaxation and rejuvenation at Bathhouse Flatiron, featuring thermal pools, saunas, steam rooms, and marble hammams. This oasis promises to be a sanctuary amidst the hustle and bustle of city life.
  • Limelight Theater: Get ready for a new cultural landmark!  The revival of the iconic Limelight as an Off-Broadway theater adds a new dimension to our cultural scene, offering residents and visitors a platform to experience captivating performances and artistic expressions. A reinvention as a 360-seat Off-Broadway theater with an expansive 21,000 square feet of entertainment space hosting nighttime musicals and daytime events. 
  • Madison Square Park Conservancy and NoMAD Blvd: These landmarks continue to be focal points of our neighborhood, serving as vibrant gathering spaces where communities converge and connect.

Exciting New Developments:

  • From luxury residences like Forena and Flatiron House to iconic landmarks such as 277 5th Avenue and the historic Flatiron Building, our neighborhood is witnessing a surge of architectural marvels that redefine urban living. Our skyline is evolving, including developments like Rose Hill, 128 East 28th Street, and 90 Lexington Avenue, reflecting a harmonious blend of tradition and innovation. The Iron Lofts boutique condominium development and Forena exemplify the future of sustainable living, showcasing eco-conscious design and modern amenities that cater to the needs of our community.

Thriving Hospitality Scene

  • The NoMad story began in 2012 in a turn-of-the-century Beaux Arts building on a scrappy stretch of Broadway just north of Madison Square Park. Sydell CEO Andrew Zobler, who had just finished developing Ace New York a few blocks up the street, saw the gem beneath the weathered exterior and embarked on the adventure to define a neighborhood and the NoMad vision.
  • The arrival of esteemed hotels like the Ritz Carlton and Virgin Hotel, alongside beloved establishments like the Evelyn Hotel, enriches our hospitality landscape, offering residents and visitors unparalleled experiences steeped in luxury and charm.
  • Indulge in culinary delights at The Tusk Bar, where Jeremiah Stone and Fabian Von Hauske have crafted a menu that celebrates the flavors of Southern Europe. With its convivial ambiance and delectable offerings, The Tusk Bar is a must-visit destination for food enthusiasts and cocktail connoisseurs alike.

Flourishing Culture and Heritage

  • We are delighted to announce the arrival of Rose B. Simpson’s captivating exhibit in Madison Square Park. Her monumental steel sentinels and the emergence of a female figure from the earth offer a thought-provoking experience that celebrates the intersection of art and nature. Don’t miss the opportunity to join Truth Murray-Cole, Senior Curatorial Manager, for a free tour of “Seed.” This exhibition, on view from April 11 to September 22, 2024, promises to inspire and engage visitors of all ages. New Exhibit in Madison Square Park

Flower District

  • Discover the Flower District: Immerse yourself in the beauty of the Flower District, where florist Lewis Miller’s captivating Flower Flash art installations adorn the streets, adding charm to our surroundings. This Saturday, April 13, celebrate the launch of the Lewis Miller Design x Benny Cruz Print Collaboration. Fourteen framed artworks from the beloved series will be available to view and purchase. In honor of the occasion, Lewis will create one of his elusive Flower Flash Street art installations outside of Perrotin Art Gallery, and artist Benny Cruz will also be there to create bespoke pieces for guests. Say hello, see a real Flower Flash, and buy a unique, hand-embellished print. 

Portal

  • A groundbreaking public technology sculpture, “The Portal,” is set to form a visual bridge between New York City and Dublin, Ireland, launched this spring. Conceived as a testament to the power of art to transcend physical barriers, “The Portal” offers the public a real-time, visual live stream that connects these two iconic cities.  Installed on the Flatiron South Public Plaza at Broadway, Fifth Avenue, and 23rd Street, next to the famed Flatiron Building.  The “Portal” connection between New York City and Dublin, Ireland, will be from spring 2024 through the fall of the same year.  In addition to the real-time connection, there will be scheduled programming., including cultural performances at each city’s Portal that people in the other town will enjoy via the live stream. Programming will kick off in mid-May with a visual program to celebrate the NYCxDESIGN Festival.

 

 

As our neighborhood evolves, let us embrace the spirit of change and innovation, cherishing the unique character and diversity that define Flatiron/NoMAD.  Our very own, Lewis Miller Floral Design started over twenty years ago when my husband and I tapped him to design our wedding at Tribeca Rooftop. The years have flown by, and we are so thankful for the fantastic day he created for us on that beautiful April day—memories that will last a lifetime. Thank you, Lewis!

Lifestyle

 

Are you torn between uptown’s timeless elegance and downtown’s cutting-edge energy? If so, the twin neighborhoods of the Flatiron District and NoMad are perfect for you.

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Culture

 

 

Madison Square Park is likely the brightest gem in the Flatiron District/NoMad’s cultural crown.  Along with lush lawns and greenery, a dog run, a playground, and the original Shake Shack.  The park is also home to stately statues and temporary art exhibits.

 

Shopping

 
In the latter part of the 19th century, much of what is now the Flatiron District/NoMad was known as the Ladies’ Mile.  This was due to the upscale department stores and other exclusive shops located there.

 

Dining

 

For several years, the dining scene in the Flatiron District and NoMad has been as hot as jerk chicken and penne all’arrabbiata, and it shows no signs of cooling down

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Real Estate

 
 
The Flatiron District and neighboring NoMad were fashionable areas of Manhattan as far back as the mid-19th century.

Flower Flash

 
 

Perrotin Store
130 Orchard Street
New York, NY 10002
Saturday, April 13th, 5-8pm 

Fourteen framed artworks from the beloved series are available to view and purchase on April 13th. 
In honor of the occasion, Lewis Miller Design will create a fresh Flower Flash street art installation at Perrotin.
Artist Benny Cruz will be in attendance to create bespoke pieces for guests.

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Madison Square Park

 
 

April 17 | 12PM – 12:15PM |  Sol LeWitt Lawn

Rose B. Simpson brings seven eighteen-foot-high steel sentinels convening in a semicircle around a female figure emerging from the earth in her newly commissioned project in Madison Square Park. Join Truth Murray-Cole, Senior Curatorial Manager, for a free 15-minute tour of Seed. The exhibition is on view in the park from April 11 to September 22, 2024. This program is free and open to all. Add to your calendar using the button below or sign up for an email reminder. Seed is also on view in Inwood Hill Park.

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