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New York City Realtor KAREN KOSTIW

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How Paint Colors Can Cost Sellers Money: My Forbes Insight on Zillow’s New Analysis

July 3, 2026

Quoted in Forbes: How Paint Colors Influence Home Offers

Choosing the wrong paint colors can cost sellers real money. I am honored to be quoted in a new Forbes article by Terri Williams that looks at Zillow’s recent paint color analysis and how color choices can influence buyer interest and the offers a home receives.

Practical Guidance For Sellers

Within this article, I share practical insight on how sellers can use data and design trends to pick colors that make rooms feel fresh, move in ready, and more appealing in listing photos. The right palette helps buyers connect with a home and increases confidence at the offer stage.

Why This Research Matters

Curious which colors help your home stand out and which ones might hold it back? Read the Forbes piece to see what Zillow’s research reveals and how you can apply it before you list.

Read The Full Forbes Article

Read the full Forbes article here: Selling Your Home? The Wrong Paint Colors Could Affect Your Offers.

Media Highlights and Press

To see more “In the News” features and media mentions, visit my In the News archive on KarenKostiw.com

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"Karen was way beyond a professional agent who helped me not only going through all the progress of purchasing a house and was also a friend to me. She could always arrange all the appointments perfectly... continued"
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654 Madison Ave Fl 5
New York NY, 10065


Karen Kostiw
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