Selling your house is a big decision. And that can make it feel both exciting and a little bit nerve-wracking. However, finding the perfect listing agent to work with you is the key to a successful sale. A listing agent, also known as a seller’s agent, helps market and sell your house while advocating for you every step of the way.
But how do you know you’ve found the perfect match in an agent? Here are three essential skills you’ll want your listing agent to have.
Price Your House Based on the Latest Data
While it may be tempting to pick the agent who suggests the highest asking price for your house, that strategy may cost you. It’s easy to get caught up in the excitement when you see a bigger number, but overpricing your home can have consequences. It could mean it’ll sit on the market longer because the higher price deters buyers.
Instead, you want to pick an agent who will openly discuss how they think you should price your house and why. A great agent will base their pricing strategy on solid data. They won’t throw out a number to win your listing. Instead, they’ll show you the facts, explain their pricing strategy, and ensure you’re on the same page. As NerdWallet explains:
“An agent who recommends the highest price isn’t always the best choice. Choose an agent who backs up the recommendation with market knowledge.”
They’re a Great Negotiator
Home selling can be emotional, especially if you’ve been in your house for a long time. You’re connected to it and have a lot of memories there. This can make the negotiation process harder. That’s where a trusted professional comes in.
A skilled listing agent will be calm under pressure and will be your point person in all of those conversations. Their experience in handling the back-and-forth gives you the peace of mind that you’ve got someone on your side who’s got your best interests in mind throughout this journey.
They’re a Skilled Problem Solver
At the heart of it all, a listing agent’s main priority is selling your house. A great agent never loses sight of that goal and will help you prioritize your needs above all else. If they identify any necessary steps you need to take, they’ll be open with you about it. Their commitment to your success means they’ll work with you to address any potential roadblocks and find creative solutions to anything that pops up.
Bankrate explains it like this:
“Just as important as the knowledge and experience agents bring is their ability to guide you smoothly through the process. Above all, go with an agent you trust and will feel comfortable with. . .”
Code of Ethics
Realtors must abide by the Code of Ethics to do business. The standard of conduct applies in a Realtor’s dealings with their clients and customers: It’s their duty to protect their client’s best interest but treat all parties involved in a transaction honestly. The Real Estate Board of New York (“REBNY”) has its own Code of Ethics and Professional Practices that agents follow to ensure the highest standards of ethical behavior.
Whether you’re a first-time seller or you’ve been through selling a house before, a great listing agent is the key to success. Let’s connect so you have a skilled local expert to guide you through every step of the process.
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