Times Square formerly known as Long Acre Square is recognized around the world for its bright and colorful lights, gigantic flashing billboards and electronic television screens and hub of the theater world. With the advent of the light bulb the first electric billboard for the play, The Red Mill, was illuminated in 1903. The area celebrates entertainment, media advertising and commerce and sometimes referred to as the “Cross Roads of the World”, “Center of the Universe”, “Heart of the World”, and the “Great White Way” from the era the area was illuminated with brush arc lamps. Robert A.M. Stern the architect for the new prescriptive zoning changes beginning in the late 1980’s transformed Times Square to the dazzling kalidescope of wonderment on display today. Times Square is a town square where over 500,000 pedestrians walk each day and is part of the central business district of Midtown. The area is home to TKTS reduced-price ticket booth managed by the Theater Development Fund, revolving art initiatives, the Mind Over Madness Summer Solstice yoga event in aim of “finding stillness and calm amid the city rush on the longest day of the year”. Times Square is the heart of the Big Apple and the central gathering spot to bring in each New Year by watching the led illuminated Waterford Crystal Ball descend during the count down.
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