Featured in Forbes recently featured an article discussing whether certain paint colors can influence buyer offers and home values.
The article examines current research regarding how buyers react to different colors throughout a home. While paint color can affect first impressions, I think the bigger discussion is what truly drives value and demand.
In Manhattan, buyers evaluate the complete package: layout, natural light, views, building quality, condition, financial considerations, location, and lifestyle. Color may support a property’s presentation, but it rarely drives a buyer to pay more or less for a home.
As I shared with Forbes:
“Paint color supports presentation. Buyers ultimately value layout, light, location, and condition.”
For sellers, the takeaway is simple: focus on creating the strongest overall impression and positioning your home to compete effectively in today’s increasingly selective market.
Read the full Forbes article: Selling Your Home? The Wrong Paint Colors Could Affect Your Offers
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